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Most importantly, SSPs enable publishers to simultaneously offer ads on their webpages to many different ad exchanges and ad networks.
However, such a simplification has a downside—it results in misconceptions and unclarity. Aren’t you here because of confusing controversial RTB definitions? Now is the time to cross your t’s and dot your i’s. Together we’ll learn what real-time bidding is, how it works, and how you can take advantage of it. What Is Real-Time Bidding?
Real time bidding allows for faster and more efficient buying for advertisers. They are able to have more control over their buying, which cuts down on wasted ad impressions by serving ads to relevant audiences and minimizing ad fraud risk—making it cost-efficient, as well.
Real time bidding (RTB) is a form of programmatic advertising that allows for the buying and selling of digital ads in real time. When users go to a website or mobile app, a real-time auction is conducted where advertisers bid and compete for an ad space.
Header get more info bidding is a pre-auction process that allows publishers to simultaneously solicit bids from multiple advertisers or demand sources before calling the ad server, ensuring that they get the highest possible bid for their ad space.
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While RTB is a powerful tool for streamlining ad purchasing, there are some potential drawbacks advertisers should be aware of:
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Through analysing results of marketing campaigns on individual or aggregated impressions, advertisers can gain important insights on important drivers for their KPIs.
You’re able to target an ultra-specific audience with real-time bidding, which can help you deliver an excellent ROI for your business.
Ad fraud: Scammers can use bots to trick ad networks into selling false impressions, which reduces the likelihood of your ad being seen. Using an SSP that verifies media buyers, like Emodo Access, can significantly reduce your risk.
On the other side of the process, the advertisers use DSPs to manage their marketing campaigns by connecting with and purchasing ads on Ad Exchanges.
As part of the ad process, DSPs often provide their advertisers with additional data from third-party providers and enable them to complement this data with data from advertisers own systems.